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Meet the Makers

Aerial view of the Kullu Valley in the Himalayas, with the Beas river winding between the mountains
The Kullu Valley in the Himalayas, with the Beas river winding between the mountains, September 2025

likemary's merino shawls are handwoven by a weaving cooperative in Kullu, and likemary snoods, beanies and gloves are handknitted by the Wool Knitters Society. Meet the people behind them.

Rami Devi weaving a likemary green merino shawl with pink lotus flowers on a handloom in Kullu, September 2025
Rami Devi weaving the likemary green shawl with pink lotus flowers, September 2025

Handwoven in the Himalayas

Every likemary merino shawl starts on a traditional loom in Kullu, in the Himalayan foothills. Each one is woven by a member of a weaving cooperative, and every step is done by hand: warping the loom, weaving, knotting the fringe, washing and finishing.

Prem Singh warping the loom for a likemary cream shawl scarf at the Kullu weaving cooperative, September 2025
Prem Singh warping the loom for likemary’s cream shawl scarf, September 2025
Rows of cream wool yarn cones on racks at the Kullu weaving cooperative
Nicky with Shashi Thakur between the looms at the Kullu weaving cooperative, September 2025
Myself and Shashi Thakur, who I have had the pleasure of working with for over a decade, September 2025

Working together since 2009

I have worked with this same weaving cooperative since 2009, visiting several times and working closely with both the artisans and management to develop new patterns and colours each season.

The cooperative was founded in 1944 by twelve local weavers. In its early years it struggled against cheaper power-loom shawls printed with Kullu-style motifs, until a skilled weaver named Ved Ram Thakur joined in 1956 and led its revival. Today it is run by its weavers and works like a large family. Members have a gratuity, a provident fund (EPF) and welfare funds behind them, along with support for recreation, and the cooperative states that its pay ranks among the best for artisans anywhere.

Dharmi Devi weaving the pale cat motif into a black likemary merino shawl on the loom, September 2025
Close-up of the pale cat motif taking shape in black wool on the loom
Close-up of the weave texture and handwoven cat motif in black wool

Dharmi Devi weaving one of my favourite likemary shawls ever, dedicated to my cat, Shakti, who I adore, September 2025

Shakti, Nicky’s ginger cat, in her arms at home
Shakti, Kensal Rise, London, December 2024
Nicky talking with Shivani, founder of the Wool Knitters Society, at the society, September 2025
Myself and Shivani at the Wool Knitters Society, September 2025

The Wool Knitters Society

likemary snoods, beanies and gloves are handknitted by the Wool Knitters Society, a group of women in the Kullu Valley and nearby villages. Shivani founded the society in 2009 as a women’s empowerment project, to create employment for local women artisans. We met in 2011 and have been designing and creating together ever since.

Four artisans of the Wool Knitters Society knitting together in a courtyard among marigolds in Janjehli, October 2026
Artisans of the women’s empowerment society, Wool Knitters, Janjehli, India, October 2026

Learning and working together

The women build their skills in knitting, sewing, embroidery, crochet and even carpet weaving. They can work from home or at a community centre, where they learn from each other and enjoy time away from the demands of daily life. For many of them, the society is their first and only source of paid work.

Two Wool Knitters artisans winding black yarn outdoors in Janjehli, October 2026
Wool Knitters artisans, Janjehli, India, October 2026
Smiling Wool Knitters artisan knitting outdoors among marigolds in Janjehli, October 2026
Wool Knitters artisan, Janjehli, India, October 2026
Anu and Shivani looking through knitted samples in Kullu, March 2012
Beautiful Anu and inspiring Shivani, Kullu, Himachal Pradesh, March 2012
Nicky visiting the Wool Knitters Society workshop in the Lug Valley, Kullu, September 2025
Nicky talking over knitted samples at the Wool Knitters Society in the Lug Valley, Kullu, September 2025

Visiting the Wool Knitters, Lug Valley, Kullu, September 2025

Why it matters

Every purchase supports a small independent business and artisans working together in a social cooperative.