Fabrics & Craftsmanship
Merino wool scarves and shawls
likemary scarves and shawls are handwoven on traditional handlooms by artisan members of a weaving cooperative in the Kullu Valley, in the foothills of the Himalayas in India. Since 2009 I have visited the Kullu Valley regularly to create each collection in direct collaboration with the weavers. Meet the makers.
Merino wool snoods, beanies & gloves
I create likemary’s cosy wool accessories with the Wool Knitters Society, founded by Shivani in 2009. We met in 2011 and have been designing together ever since: shawls, scarves, bags, hair clips, brooches, coats, jackets and other garments, and of course many versions of hats, gloves and snoods.
Reclaimed fabric, small-batch production
Every likemary clothing collection starts with reclaimed fabric, and every new style starts life as a small batch. That means it can never be mass-produced: once the fabric is gone, it’s gone. Working this way reduces waste and helps me keep prices fair.
With fewer than 100 pieces made of most styles, you’re also very unlikely to bump into anyone wearing the same style and print as you.
What is reclaimed fabric?
Reclaimed fabric, sometimes called deadstock, is fabric that has already been made but was never used for its original purpose. It might be the end of a roll from a large production run, or fabric that was turned down because the colour wasn’t quite right, the print didn’t turn out as planned, or it simply wasn’t needed any more.
It doesn’t mean the fabric is damaged or flawed. It’s great fabric given a second chance.